B – Blog, blog, blog
You’re an author and you love to write! Create posts related to your work and remember the worst thing you ever put down in print is exponentially better than the best thing that never got published.
These are some popular blogging platforms:
WordPress
Medium
Wix
Squarespace
B – Be active on Social Media
Choose one or two outlets where you feel most comfortable networking and let people know about you, not only about your writing but also your life. Readers love to catch a glimpse of your world. Facebook, Twitter and Instagram are waiting right now for your first posts as an author.
B – Build a website for Brand You
One other great way to build Brand You is to have your own website. When readers search for your name or your books, they should be able to find you near the top of the search results. Once on your webpage, they should be able to read all about Brand You, subscribe to your blog, find your latest books and contact you. You could even create affiliate links to Amazon to receive a small percentage of your book sales. Alternatively, you can sell your books on your new website and cut off the middle man.
Your website is where you are going to lay the foundations for Brand You. You can pour in the cement of your vision and start building the fundamentals of your Brand values, mission and identity.
You can build your website using any of the platforms such as WordPress, Wix or Squarespace, or have it designed for you to your requirements at surprisingly affordable rates. Check this company out techgstore.com (full disclosure, I’m the business owner) or check an author website example here.